Senior Graphic Designer

Purecane, Amyris Inc. Remote / 2021 - Present

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• Design and execute email marketing campaigns that align with the brand’s messaging and visual identity. Implement learnings from campaign performance to inform evolution of recurring templates and new designs.

• Create social media graphics, videos and images for various social media platforms such as Instagram, Facebook, TikTok, and Pinterest.

• Develop and maintain brand identity guidelines, including logos, typography, photography, color palettes, and visual style.

• Manipulate product images and create photo-realistic mockups for use in marketing collateral, brand decks and promotional materials.

• Design print ads that communicate key messaging and effectively target specific audiences.

• Design packaging solutions that are both visually appealing and practical, while also taking into account brand guidelines and production constraints.

• Develop promotional collateral such as product catalogs, sell sheets, and marketing decks that can be used to showcase the brand’s offerings to potential customers and clients.

• Provide art direction and oversee the work of junior designers and agencies, ensuring that all designs adhere to brand guidelines and meet quality standards.

• Stay up-to-date with the latest design trends, techniques, and tools, and recommend innovative ways to improve the brand’s visual presence across all channels.

• Collaborate with cross-functional teams, including product and development, to ensure that all design work is aligned with overall business goals and objectives.

Senior Developer, Creative Technologies

Rakuten Advertising San Mateo, CA / 2015 - 2021

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• As Creative Point of Contact for select clients, built relationships through deep understanding of brand KPIs, campaign objectives, and creative alignment

• Collaborated with sales, client services and adOp teams through product lifecycle, from concept development/campaign direction to final design and development

• Developed new code-based banner functionality and animation using HTML, CSS3, and JavaScript/jQuery. Continually critiqued and modified designs for optimal cross-browser performance

• Participated in new client launch calls and creative review calls, providing expert advice on display industry regulations, campaign best practices, design recommendations and technical functionality

• Exercised articulate communication to create or contribute to concepts, hands-on development of technical details on projects, and mentor other developers internally

• Created cross-training materials and conducted learning sessions with other Creative teams to give assistance during periods of increased client requests

• Developed brand specific banners based on campaign direction and client KPIs using proficient knowledge of Adobe Creative Suite

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