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Purecane

Since 2021, Meredith has been working at Purecane as a Senior Graphic Designer. On a small team, her work spans a comprehensive landscape from digital marketing to in-store displays. Her design expertise and vision have helped drive growth in the food channel while giving her the opportunity to invest her broad range of skills in a singular brand.

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01

Email

Purecane's lead marketing channel is a thorough communication of promotions, education, lifestyle, and recipes; each specifically designed for easy absorption of the focused content.

02

Social

A unique playground where playful and informative meet for a moment of 'edu-taining'. I develop everything from static posts and animated stories to multi-channel video content and interactive experiences.

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03

Paid Ads

Create Purecane static and animated ads for social, display, and affiliate. Key focus on promotions, product launches, new features and brand awareness.

04

Photography

Showcase Purecane in-use through food photography during recipe development. Capturing the sweetness of the product lineup one mouth-watering frame at a time.

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05

Brick & Mortar

Introducing Purecane to new audiences by use of many physical modules including displays, aisle endcaps, window decals, table tents, and more. Sharing our story to new customers in an education and delicious way.

@2026 Meredith Halenbeck
becksprintco.com  |  meredithhalenbeck.com

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